We developed a rebrand campaign for The Generic Pharmaceutical Association, now named Association for Accessible Medicines, which put people first. We cast nationwide for stories about people who's lives have been improved by having access to generic medicines. We absolutely loved traveling the country, capturing patient testimonials for AAM - it felt like a true cause. These stories are real and having access to affordable medicine is a thread that will carry our team into many peoples lives and homes. Cat Eye Pro produced issue and brand spots, stills, digital ads, radio and out-of-home to round out the campaign.